Yeast Coast Baking Brand Refresh

A fresh take on a family-owned bakery specialising in traditional sourdough and baked goods with locally sourced ingredients. The goal of this project was to move away from typical bakery branding and create an authentic brand identity that resonates with their connection to organic origins.🌾

Established in 2016, Yeast Coast Baking is a New Zealand based family-owned business specialising in fresh sourdough loaves and other baked goods. Owners Greg and Annabel are committed to keeping things simple, using traditional methods and organic local ingredients.

The goal of this project was to move away from typical bakery branding and create an authentic brand identity that reflects their connection to the coastal town of Napier and organic origins.

During this project, I was tasked to create:

Refreshed logo

T-shirt decal

Van mockup

Logo stamp

Brand patterns

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